Financial solutions that fuel business ambitions.
Our Mission
We strive to deliver actionable financial solutions that strengthen decision making, business performance, and growth.
Our Philosophy
Virtuous Cycle delivers fast financial insight that helps business leaders make smarter decisions and increase profitability. The name Virtuous Cycle reflects a core belief: when all areas of a business work together in a positive feedback loop, performance improves continuously. We help unlock this cycle by aligning insights, action, and outcomes to drive long-term competitive advantage.
Founded With Purpose
Jason Rowland founded Virtuous Cycle in 2024. With a passion for learning and a keen interest in how businesses thrive, Jason brings over a decade of experience in accounting, tax, and scaling an advisory startup.
Before Virtuous Cycle, Jason served as Partner and later CEO at Notion CFO & Advisors. Under his leadership, the firm expanded from a two-person startup into a thriving team of eleven. In 2023, Notion CFO was named one of the top five Fractional Executive Service Companies by The Kansas City Business Journal.
Outside of work, Jason is driven by curiosity. He’s a hiker and avid reader with a deep interest in astrophysics, history, geopolitics, and financial markets. He enjoys traveling, visiting national parks and museums, and stays active through running and mountain hikes.
Guided By Values
Agility
Effective accounting solutions implemented with speed
Precision
Timely and accurate financial reporting for reliable insights
Optimization
Optimal tax strategies that maximize available capital
Service
Superior service that provides exceptional value and results
